7/14/2023 0 Comments Emv card usaswipe-and-sign) cards that most US consumers have. It’s a technology that powers chip-and-pin cards, a breed of debit and credit cards that’s far more secure than the magnetic stripe (i.e. (And trust us, you’ll want to adopt EMV technology.)ĮMV was developed Europay®, Mastercard® and Visa® (hence the name) as a way to combat fraud. We’ve put together a quick guide that gives you all the need-to-know details about the EMV roll-out, including what it is, why you should care, and what you can do to get on board. Heads up, US merchants: EMV aka chip-and-pin-a more secure payment standard for credit and debit cards-is well on its way to the States, and it comes with some huge changes that every retailer should be aware of.
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